With the Birmingham 2022 Commonwealth Games two years away, Commonwealth Games Scotland (CGS) presents the opportunity for a high calibre design agency to work with us to further elevate the Team Scotland brand and profile by developing the look and feel for Team Scotland 2022 and bringing our corporate logo into line with the new Commonwealth Games Federation brand guidelines.
CGS is the national organisation supporting, financing, selecting, preparing and managing Team Scotland at Commonwealth Games, with Team Scotland the public-facing brand of CGS. In 2018 in Gold Coast, Australia, when the Games were last held, Team Scotland had its most successful overseas Games winning 44 medals. This followed 2014 when Scotland hosted the Commonwealth Games in Glasgow, and had their best ever Games with 53 medals, finishing 4th on the overall medal table.
The 2022 Birmingham Games will be the highest profile multi-sport Games event in the UK since Glasgow in 2014, when a peak daily audience of 9.4 million and a worldwide audience of 1 billion watched the Games on TV and over 1 million tickets were sold to those spectating.
Since 2010 we have developed a Games-specific Team Scotland logo and associated look and feel which reflects the culture of the host nation, to be used across Team and support operations, including Scotland House, and to link the wider Team Scotland community. This Games by Games strategy has proved successful, with athletes identifying with ‘their’ Games as part of Team Scotland, whilst linked by the core Thistle logo.
We invite agencies with a strong track record of successful brand mark development to download the full specifications document here and to submit complete tender documents to CGS no later than 1700 hours on Friday 14 August 2020.
The completed tender, along with two referees from organisations who have been supplied similar design work, should be sent in by email or paper copy, marked for the attention of Jon Doig, Chief Executive to:
Commonwealth Games Scotland,
University of Stirling,
Stirling, FK9 4LA