Michael Cavanagh, Chairman of Commonwealth Games Scotland welcomed today’s announcement that Virgin Media, the UK’s leading communications and entertainment company, has been unveiled as the newest partner of the Glasgow 2014 Commonwealth Games.

The company will also further support the Games as Presenting Partner of Athletics, which will be most evident during competition.

The Games will take place in Glasgow from 23 July to 3 August 2014 and will feature 6,500 athletes and officials from across the Commonwealth. They will compete in the largest sporting and cultural event to happen in Scotland in a generation.

Over one million people are expected to attend 11 days of world class competition, with up to 15,000 volunteers showcasing the best the city has to offer.

Jeff Dodds, Chief Marketing Officer at Virgin Media, said: “Glasgow 2014 will bring together the greatest athletes from across the Commonwealth for one of the biggest sporting events ever to take place in Scotland.

“With our Home Nation heroes and international superstars, we’re getting behind Glasgow and can’t wait to build on an amazing track record of success.”

Lord Smith of Kelvin, Chairman of Glasgow 2014, said: “We are delighted to welcome Virgin Media into the Glasgow 2014 sponsor family and we are hugely excited to be working with such a fantastic partner. Virgin Media is a highly regarded company and has such a strong presence here in Scotland.

“We look forward to collaborating with Virgin Media, its customers and staff in developing some exciting engagement and activation opportunities over the coming months, which will really bring the partnership to life.”

Michael Cavanagh, added: “We are delighted that Virgin Media has come on board to support Glasgow 2014 and Team Scotland. Our track and field athletes are showing great early season form as they strive for selection and I know just how much they are looking forward to competing at Hampden which is such an iconic venue for Scots. The athletics competition will be world class and it is fantastic that Virgin Media are also going to be the presenting partner for the one of the most popular sports at the Games.”

As an Official Partner and Presenting Partner of Athletics for the Glasgow 2014 Commonwealth Games, Virgin Media will help promote the Games in the company’s marketing and communications and will have a strong Games time brand presence.

Virgin Media employs around 800 staff in Bellshill, just east of Glasgow, making it one of the largest employers in the area. Virgin Media’s Bellshill office is one of the company’s centres of excellence for customer care and it’s also a major site for Virgin Media Business, providing cutting-edge telecommunications services for small to large businesses as well as to the public sector.