Team Scotland Brand Mark - Design Opportunity

March 7, 2016

Commonwealth Games Scotland (CGS) is the lead body for Commonwealth sport in Scotland and we are the organisation responsible for selecting, preparing and leading Scotland’s team at the Commonwealth Games and Commonwealth Youth Games.

We are the guardian of the Games movement in Scotland, that has seen some of our nation’s most memorable and inspiring sporting achievements, in what is one of the biggest multi-sport events in the world.

The Commonwealth Games is the only multi-sport Games in which Scots get to compete under the Scotland flag and is the pinnacle of the Scottish sporting pathway for so many of our 26 member sports and athletes.

Team Scotland’s participation in the Games enjoys huge support from the Scottish public, and our athletes are proving to be a huge inspiration to young people across the country, aspiring to follow in their footsteps.

In 2009, prior to the Delhi Commonwealth Games Commonwealth Games, CGS took the decision to develop a Team Scotland brand mark in addition to the corporate CGS brand mark, which is part of the CGF brand family. Whilst the CGS brand mark is still being used in a business to business context with key stakeholders, the aim was to recognise the unique position that the Scottish Commonwealth Games Team held in the sports market place and create an identity that team members and the Scottish public could easily understand and engage with.

It was also decided that it would evolve the brand mark every two years to make it specific to every edition of the Commonwealth Games and Commonwealth Youth Games.

However following a recent commercial review, CGS has decided to establish Team Scotland as an ongoing brand, rather than a once every four year entity linked to each Games.

As a result CGS now wishes to commission an exciting new brand mark for Team Scotland, which we believe will help to significantly strengthen the Team Scotland brand for ongoing use, as the first stage of our brand development activity.

Interested agencies should download the Tender Brief at the bottom of this web page and must be able to demonstrate a strong track record of successful brand mark development ideally within the field of sport.

Expressions of interest and any associated questions to be received by Wednesday 16 March 2016.
Deadline for submissions is Wednesday 6 April 2016.
Successful applicants will be shortlisted and invited to present their concepts on the afternoon of Wednesday 27 April 2016
Tender submissions should be sent FAO Katriona Bush to: Commonwealth Games Scotland, Gannochy Sports Centre, University of Stirling, Stirling FK9 4LA.

Any questions regarding the tender brief should be sent to Katriona Bush, Head of Media and Communications, Commonwealth Games Scotland

Download: Team Scotland Brand Mark Tender Brief

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