IRN-BRU unveiled a brand new limited edition can design today (27 February) to mark its sponsorship of the Glasgow 2014 Commonwealth Games with the help of Olympian and Commonwealth Games medallist Peter Kirkbride.
The special design draws on Barr’s packaging from 1901, when moustachioed Highland strongman, Adam Brown, featured on the original label of ‘IRON BREW’ as it was then known.
A.G. Barr, whose links with Glasgow date back more than 100 years, is supporting the Games through its wide portfolio of brands. The new limited edition design will help celebrate over a century of A.G. Barr’s sporting heritage, including early sports sponsorships involving Donald Dinnie, all round Champion Athlete of the World, and Alex Munro, Champion Caber Tosser of the World and Champion Wrestler.
Now available in shops across Scotland, the limited edition design features on IRN-BRU Regular and Sugar Free 330ml cans, and is the first in a series of three standout designs being created in the run up to Glasgow 2014, the largest multi-sport event Scotland has ever seen.
Team Scotland weightlifter Peter Kirkbride from Kilmarnock, who won silver at the Commonwealth Games in Delhi in 2010 and was the only Scot on the five strong Team GB weightlifting squad at London 2012, teamed up with Scotland’s other national drink to bring the special edition design to life near the Clyde Auditorium – which will play host to the Glasgow 2014 weightlifting competition next year.
IRN-BRU’s Head of Marketing, Adrian Troy, said: “IRN-BRU has a proud sporting heritage dating right back to 1901. We’re bringing that to life through our new limited edition design and with the help of Peter Kirkbride – a modern day ‘strongman’. We’re extremely excited to be part of what’s set to be an extraordinary event for Glasgow and the rest of the nation.”