Team Scotland has teamed up with market-leading data insights platform ProDataStack to launch a new pilot programme to help athletes inspire the nation ahead of Glasgow 2026.

Team Scotland’s Athlete Marketing Programme will provide marketing support to all selected athletes to help them maximise the opportunity presented by a home Commonwealth Games. As part of this, Team Scotland and ProDataStack will work directly with 10 Scottish athletes, one from each of the sports featured at Glasgow 2026, to increase their visibility, engagement and followership.

ProDataStack specialises in data-driven marketing and performance insights and aims to help organisations and athletes understand, grow and engage their audiences, brand profile and brand value through analytics, digital tracking and targeted promotional campaigns.

As part of the pilot, which runs until after the conclusion of next year’s Games, each athlete will receive secure access to ProDataStack’s online platform, showing their own data including social media reach, global impact, audience engagement and brand sentiment.

The programme will also include real-time insights and extended marketing support.

The athletes and Team Scotland will also collaborate on social media content, providing insight into their lives and preparations for Glasgow 2026, as well as fan competitions and targeted email campaigns.

Colin Millar, Head of Marketing and Commercial Operations at Team Scotland, said: “Glasgow 2026 offers a unique opportunity for Team Scotland athletes to shine on home soil on one of the world’s biggest sporting stages.

“Through this pilot, we aim to equip them with the data, insights and tools to share their journeys to next year’s Commonwealth Games, connect with fans and grow their personal profiles.

“We are committed to supporting all of our athletes both in competition and away from the field and next year’s Games provides the perfect platform to showcase not only their sporting excellence, but also the inspiring stories and personalities that make them ambassadors for their sports and for Team Scotland.”

Tim Whiston, CEO of ProDataStack, added: “We are delighted to be working alongside Team Scotland on a programme where sport and data converge to help athletes to understand, develop and leverage their individual and collective brand value.

“We’re not just tracking metrics, we’re shaping moments, building legacies, and proving the measurable power of athlete influence. Glasgow 2026 is the perfect stage to demonstrate how data-driven storytelling can change the game for athletes, fans, and brands alike.”

Team Scotland will confirm the athletes participating in the pilot programme later this year.