Welcome to the new Team Scotland website which aims to be a comprehensive source of information about Scotland’s participation in the Commonwealth Games and highlight how it is working closely with member governing bodies of sport to promote the next generation of Team Scotland stars and inspiring more Scots to be physically active.
Whether you are looking to find out where the next Games are, which athletes have been selected or who won medals for Team Scotland in the past, we are confident you will find it all on www.teamscotland.scot, in a visual and easy to use format. There is also a new supporters section aimed at encouraging public engagement with the team.
The website has been created following a successful partnership with Dundee based technology company mtc, one of Scotland’s top web design, and e-commerce development companies and was planned using a user-centric approach.
Defining key visitor groups and stakeholders a co-creation workshop helped define and shape the vision for the new site. The strong Team Scotland brand created by Brand Oath is core to the visual experience with strong imagery given high prominence to generate both excitement and pride in the Team.
The new site is fully responsive and is optimised for use on all device types from large screens to mobile phones and tablets. The system is built using the Open Source WordPress system with a powerful template setup available to create engaging and interactive layouts.
Results and biographical data, held on the Commonwealth Games Federation’s Games management system +1% , is pulled into athlete profiles, so visitors can track the progress of their favourite athletes with the most up to date data on their successes in their respective sports.
Euan Johnstone, Creative Director, mtc said: “The Team Scotland website represented an exciting opportunity for us to promote the hugely successful Scottish Commonwealth Games Team, charting their history, celebrating the success of Glasgow 2014 and looking forward to the upcoming Commonwealth Youth Games and Commonwealth Games. We are proud to be involved in a project which unites the best of Scottish Talent in technology, sport and design and look forward to our continued relationship with Team Scotland moving forward.”
Jon Doig, Chief Executive of Commonwealth Games Scotland said: “mtc have brought innovative and creative solutions to our new website project, helping to significantly enhance the user experience, whilst ensuring we still have in-house control.
“We are delighted with the end result, which showcases our expertise in Commonwealth sport through new Team Scotland brand. The new site makes it easy for supporters to follow Scottish athletes on their inspiring journey to the next Commonwealth Games or review their success at past Games, all the way back to 1930 and feel the pride as we all unite behind Team Scotland.
“We believe the responsive nature of the site and the flexibility of the powerful CMS will enable us to grow and develop the site for a number of years to come, responding to the ever changing digital space we operate in. We will be growing the range of video content and encourage user engagement with Team Scotland. It will also allow e-marketing to be at the heart of our communications strategy.
“We have enjoyed a really positive project management experience working with the team at mtc, who have not only been responsive to our needs, but have delivered a first class website on time and on budget.”